Edible packaging: how to make money on a cyclic economy

Edible packaging: how to make money on a cyclic economy

The Moscow Circular project unites city communities and creates solutions to go to a cyclic economy and sustainable development of cities.

Not all things can be easily involved in a second cycle.

For those things that cannot be used again, a safe method of disposal should be provided.

In the final history of the cycle, we talk about the new material for the food industry, which not only can be composted at home, but even eat.

The first case is about the Re: Books project for the collection and transfer of old books to the regions.

The second case is about the Circos project for long -term rental of children’s clothing.

The third case is about the Winnow project to control the volume of food waste.

The fourth case is about the British Sugar project to process sugar production waste.

Notpla (Great Britain) uses brown algae as the basis for the material of the same name.

Sea macro -plants are a fairly stable resource: they grow rapidly, do not compete with agricultural crops over the area of cultivated lands, and require minimal care.

The slogan of the company: “Our goal is to make the packaging disappear.

” Unusual decision The company’s original idea in 2013 was the packaging of water and drinks in the edible portion of OOHo, created from new material.

The volume of such capsules is 20, 50 and 150 ml, which allows you to swallow them entirely at a time.

However, this is not necessary.

You can send the capsule to home compost-the material decomposes under normal composting conditions for four to six weeks.

The video about “edible water” in OOHo capsules The main target sphere for the company is the fast food industry and catering.

OOHo capsules can be used not only for water, but also for other drinks, including juices and alcoholic cocktails.

The packaging itself can be made color or add various tastes.

In addition, Ooho fits perfectly into the format of various sports competitions, festivals and other mass events, after which a huge amount of disposable plastic remains.

OOHO was used, for example, participants in London Marathon 2019, Oslo Maraton 2019, Miami Art Week and other sports and exhibition events.

Not only ooho In addition to portioned capsules for drinks in Notpla, Sasha for sauces and hard packaging were developed – indispensable attributes when ordering food for removal.

In 2019, notpla held two trial companies with a British JUST EAT food delivery service.

As a result, the startup fulfilled the dream of many people – food delivery, completely free from plastic packaging.

The use of OOHO capsules for packaging sauces made it possible to save 46 thousand plastic Sasha.

Garcia Gonzalez, co -founder: “We do not claim that we have found a solution to replace any disposable packaging.

Currently, we are focused on small volumes and short -term consumption.

And we have evidence that this works to a certain extent in various scenarios.

” The company is developing and looking for new ideas outside of edible packaging.

Currently, the Notpla team is developing other products from its material – food film, fruit grids, sachets for non -food products (for example, for hotel business).

In addition, the company plans to launch a business model based on renting a packaging machine and selling cartridges to it directly to the organizers of the events.

The car itself is now in development, the presentation is scheduled for 2021.


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  • DEEPLA Staff thanks you a lot for reading us. About our project…

    In DEEPLA we talk about Green Trends that are changing our lives.
    The Green Economy project is based on the need to protect national interests while strengthening global technological trends. Why we talk about GreenEconomy? Because human activity causes irreparable damage to the environment. Until recently, people lived according to the principle "after us, even a flood." Fortunately, today the trend is changing. The development of a green economy is a direct proof of this. And in DEEPLA we are committed.

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