“Green” Podcast RBC Trends: how not to get into the network “Eco” -Martologists

"Green" Podcast RBC Trends: how not to get into the network "Eco" -Martologists

Separate collection and processing of recyclables is the second link in minimizing garbage, and consumption reduction and conscious shopping is the first.

Today we will talk about food and domestic necessities.

What is careful consumption? This is not a rejection of something familiar.

This is a comprehension of its consumption model in order to make it more comfortable and easier to save on daily purchases and at the same time is more careful about the world around us.

Buy only the right one, give priority to a local manufacturer, try to buy goods without packaging or make a choice in favor of the processed packaging One of the main areas of careful consumption is the purchase of local goods.

At the same time, the concept of “local” will change depending on the region.

There is a common myth that environmentally friendly goods and goods of local industries are more expensive than a mass market.

But it is not.

Many local goods can well compete with famous large companies in price and often even win with them by saving on promotion and customs margins.

The main marketing of the local brand is a simple real story that is much closer to the consumer.

Green economy Alexander Tsygankov: “Free package is no longer a service” Fashion for “ecological” and “green” is gaining momentum in the world in Russia, and in order to attract customers, manufacturers go to tricks.

This is called greenhouse.

At the same time, grinwitching is far from always a conscious marketing course of the manufacturer.

Often businesses use the elements of “green” positioning in ignorance – these can be both large brands and small manufacturers.

In Russia, a system for monitoring such precedents has not yet been formed.

In the United States, the Federal Trade Commission is engaged in this, which appears to track cases of the Greenwing of companies and collects these cases on his website.

Experts: Ekaterina Kolchanova, co-founder of the project “Now” and the Salek Vasykoye Corporative Consumption store, Vladislav Vasyanina, Vizioner of the Speaken High Kostrook project Presenter: Vitaly Sumynotskaya What else was discussed: Why is greenwatching a common phenomenon in both large and small companies? Who can you trust and how to check, is the manufacturer is not deceiving you? Can a consumer affect such companies? How do local manufacturers promote themselves and compete with large players? Is the demand for products of local manufacturers and eco -goods grow? Useful links: The course of careful consumption “Now” Shop of local Russian manufacturers “Sede high” What to read on the topic: “Eco”, “bio”, “without GMOs”: how lifetime affects the sales of goods What is the role of packaging in responsible consumption Bioplastics is the latest form of greenhouse How cosmetic brands support the trend for environmental friendliness How to get closer to non -waste consumption In order not to miss new issues, subscribe to the podcast and listen to us in Apple Podcasts, Castbox, Yandex.

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We will be glad of feedback – write to us on podcasts@DEEPLA.

ru, what questions you could not find and which of the experts would like to hear in our podcast.

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  • DEEPLA Staff thanks you a lot for reading us. About our project…


    In DEEPLA we talk about Green Trends that are changing our lives.
    
    
    The Green Economy project is based on the need to protect national interests while strengthening global technological trends. Why we talk about GreenEconomy? Because human activity causes irreparable damage to the environment. Until recently, people lived according to the principle "after us, even a flood." Fortunately, today the trend is changing. The development of a green economy is a direct proof of this. And in DEEPLA we are committed.
    
    
    

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