“Green” Podcast RBC Trends: how to be fashionable and not harming the planet

"Green" Podcast RBC Trends: how to be fashionable and not harming the planet

According to Greenpeace, 100 billion clothing units are produced annually in the world.

Fast fashion accustoms us to frivolous shopping, we often do not think about how long the purchased thing will live in our wardrobe and how many times it is useful to us.

We are not used to thinking that any of our purchases will sooner or later turn into garbage and end up in a landfill.

There, clothing from synthetics decomposes for decades.

And polyester (is 60% of all clothing), when decomposed, emits three times more greenhouse gases than cotton.

This issue has two parts and two experts who help us understand the topic.

In the first part, we talked with Nelly Neda, designer and founder of the NNedre brand.

In the second – with Julia Bulgakova, the head of the communications and press of the region Russia (Russia, Kazakhstan, Belarus) of H&M.

The presenter is Vitaly Sumynotskaya.

In the first part of the podcast with Nelly, we discussed: What is eco -house and why does the consumer need it? Is it possible to build an environmentally friendly clothing brand in Russia? What are environmentally friendly technologies? How to compete with a mass market, and will the cost of the local brand clothing are obviously higher? What trends in fashion and production of clothing become relevant in the world? Is the demand for small brands in Russia is growing? Are they popular outside the cities of millionaires? In the second part of the podcast with Julia Bulgakova, we discussed: What is the danger to the environment of the mass production of clothing? Do large brands are aware of and change something in their work? What includes environmentally friendly clothing – materials, technologies, working conditions in production, the possibility of subsequent processing? What environmentally responsible projects do large companies introduce? What does H&M do? How did H&M react to a scandal with a processing program in March 2020, associated with the discretion of suppliers? Whether the growth of Internet shops entails new risks for the environment by increasing the volume of packaging and complicating the transport.

What to read on the topic: End of shopping: What awaits the fashion industry in the future Why did the head of Gucci create a platform to combat climate change Seven questions about the impact of the fashion industry on the environment How and why the brands of the mass market switch to environmentally friendly raw materials What new materials the fashion industry found in ordinary garbage Eco-technology in creating clothes: Case Decathlon How to wash consciously and environmentally friendly In order not to miss new issues, subscribe to the podcast and listen to us in Apple Podcasts, Castbox, Yandex.

Music, Google Podcasts, Spotify and VK Podkstas, as well as in our telegram channel.

We will be glad of feedback – write to us on podcasts@DEEPLA.

ru, what questions you could not find and which of the experts would like to hear in our podcast.


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  • DEEPLA Staff thanks you a lot for reading us. About our project…

    In DEEPLA we talk about Green Trends that are changing our lives.
    The Green Economy project is based on the need to protect national interests while strengthening global technological trends. Why we talk about GreenEconomy? Because human activity causes irreparable damage to the environment. Until recently, people lived according to the principle "after us, even a flood." Fortunately, today the trend is changing. The development of a green economy is a direct proof of this. And in DEEPLA we are committed.

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