Head of “Magnit” Yang Dunning – RBC: “We can’t take the future in a mortgage”

Head of "Magnit" Yang Dunning - RBC: "We can't take the future in a mortgage"

Jan Dunning is the president, General Director of Magnit PJSC.

– Today, only the lazy does not speak of sustainable development and corporate responsibility.

What is a tribute to fashion, another hype or a really important factor in the long -term development of any business? – The awareness of people is growing – what heritage I will leave behind the next generation and generation after it.

And it seems to me that consumers have a more conscious approach in such matters – what I eat, is it healthy food, what is in it and where does it come from.

This is a common trend, not just hype or fashion.

This is an important direction in the development of society, and according to my sensations, society is becoming more and more aware that our planet should be healthy not only throughout the life of the current generation.

It is from this principle that we proceed to Magnet.

Supporting the agenda in the field of sustainable development, we cannot take the future in a mortgage.

We need to solve these problems now and make sure that the living conditions of the next generation and generations for it will be better than with us.

– What world experience, in your opinion, can Russian companies be guided? What best practices do you take for yourself as an example? – There are two options.

You re -invent a bicycle or you can turn to the best practices and experience of countries that have gone far ahead.

In the field of sustainable development, we focus on the International Association of retailers and manufacturers of consumer goods (Consumer Goods Forum).

The forum combines global market players on the principles of sustainable production, a responsible supply chain, etc.

Green economy What is sustainable development? We examined the experience of the Scandinavian countries.

In addition, I am the Dutchman, so I know that in the Netherlands the responsibility of the business is a very important topic.

Therefore, we looked at the experience of Dutch companies what they are doing in the field of sustainable development, what they lay in their program of actions, what steps they take.

We have something to learn from them.

But there is also a Russian specificity that cannot be neglected.

So, here you also need to look for solutions.

– What areas of sustainable development do you see priority for Magnit? – In “Magnet” we allocated five priority areas.

The first is the environment, that is, the world in which we live.

The second is a “green” supply chain – what you eat, from which it is done.

Third – our employees.

The largest asset that the company may have.

The fourth is local communities.

We work in 3750 cities.

How we interact with these communities, as far as we are involved in their affairs, in terms of charity, providing regular assistance or emergency assistance.

And finally, the latter is health and well -being.

Being a retailer, how we can help people live and eat better, as well as teach them issues of the right diet.

And these are the five areas on which we want to focus in the period until 2025.

Photo: from personal archive In our strategy for sustainable development, we decided that by 2025 we want to achieve clear results in the field of food management – to reduce them by 50%.

In addition, we leave in nature a plastic unusable for re -processing.

Therefore, by 2025, we want to go 50% to the processed or compostable plastic for packing our own brands and in our own production.

As for the community, we would like to become reliable partners of local suppliers, help them develop their own strategies in the field of sustainable development.

It seems to me that by 2025, the state, consumers and other stakeholders will demand from the business of a policy in the field of ecology, interaction with partners, employees and society as a whole.

Therefore, we took an important step forward, setting clear goals.

And I am very proud of this.

But not only I am involved in it.

This idea lives inside the Magnit.

I have been working in the company since the beginning of 2019, and in the first six months I was in complete bewilderment from how much attention to Magnit at that time paid for sustainable development, production processes and its quality.

If we talk about our responsibility as a business to society as a whole, when an epidemic of coronavirus began in Russia, we saw that certain categories of citizens were in a difficult life situation, so we decided to help them.

For three months, we prepared and distributed more than 250 thousand free food sets to needing families.

In addition, we decided to support doctors directly involved in the fight against coronavirus.

For them, we released special bonus cards and issued about 150 thousand pieces throughout Russia.

Green economy Why should business become “green” after the crisis? Another direction is the “green” supply chain that we will form both for our own production and for the production of our brands.

And the last, but no less important – our employees.

An integral part of sustainable development is to ensure fair and transparent working conditions for all employees, as well as the ability to conduct dialogue.

In addition, we must provide a competent assessment of staff and contribute to the growth of our own employees, and not just attract new ones from the market.

In general, we would like to achieve the level of personnel satisfaction at least 70%.

We also set ourselves the goal of reducing the annual staff turnover to 40%.

For a retailer with a lot of youth among employees, these are rather ambitious goals.

– Coronavirus pandemic has made a question of business responsibility, the responsibility of the state, and each of us is especially relevant.

Have we become more responsible from your point of view? – Seven weeks of self -isolation and quarantine made us think about responsibility, although this trend was already, and coronavirus only strengthened it: “So, I need to live more consciously, because I can become infected with the virus, going to the market, or weakening my immunity, using it, using Food products that I should not eat.

” I think that people are becoming more and more conscious, and staying at home for several weeks helped them better understand what to follow their health.

Photo: Dmitry Feoktistov / TASS One of the most popular with buyers of positions was equipment for fitness.

We could no longer go to gyms, but this does not mean that we stopped playing sports, we “transferred” the sport home.

Although it is difficult for us to see any positive aspects of the Covid-19, perhaps an increase in awareness is one of them.

– In the field of sustainable development, large players in the market – rather accomplices or competitors? Do you interact with other companies in your sector, suppliers? – “Magnit” alone cannot change the world.

If we really want to influence something, we need to work together.

I believe that such associations as the Acort (the Association of Retail Companies) and ECR (Efficient Consumer Response) play an important role in the process of achieving consent and the exchange of experience between retailers and manufacturers in an attempt to achieve joint goals.

What is the role of retail trade? In order to listen to consumers.

If consumers clearly express their request, if they clearly indicate their interests, not only in terms of demand, but also interest in stability and sustainable development, then the retailer must satisfy its request.

The same is important for suppliers.

– How do you see the distribution of responsibility between business, state and consumers in solving urgent social, environmental problems? – It should be a joint effort.

As a retailer, we will not be able to succeed if there is no support from the state if there is no regulation in this area.

Both the state and we, will not be able to succeed if the suppliers do not adhere to these rules.

And most importantly – you need to get understanding and support among consumers, and for this they should have a choice.

Now people know more, people have become more curious, share information more often.

I am convinced that health and sustainable development are topics that are very close to the young generation, and we will definitely encounter this request a little later when it grows up.

I feel it on myself, I have a 12-year-old daughter, and she often tells me how much plastic in the sea is, how bad it is.

At the age of 12, I only thought about football.

Awareness of world problems and involvement in them is growing rapidly.

Uniting, we will show that this is our world, we must accept it and take care of it.

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