Heavyly skillful handles: what is an apsekling

Heavyly skillful handles: what is an apsekling

Content What is an upsailing Why is it important APSAILING in Russia Upsayling in business Upsayling in fashion How to become an apsaikler What is an upsailing APSAILICLING (from the English.

UpcyCling) is the secondary use of materials and things with the creation of new functionality for them and increasing their value.

A creative approach to the “new reading” of old things.

Although Apsyclick has become the most popular in the last couple of decades, it has existed much longer.

Just earlier, APSAICLLL was called “creative reuse.

” Before the start of the industrial revolution, the production of new things was expensive, and human labor was practically free, due to which the repair and redistribution of things were an integral part of people’s lives.

Alit poster.

APSAILING in the USSR (Photo: Modnostrel) With the advent of the industrial revolution, society began to lean towards super -consumption, but in the changed world there was a place for creative alteration.

Since the beginning of the 20th century, APSAILING was used to create works of art, as well as in other areas of human life, where people wanted to save money.

This method was a forced measure and was most often used by the poor.

Economic instability and deficit of goods forced people to redo old things.

Nevertheless, when at the end of the XX and beginning of the XXI centuries, secondary processing or resounding appeared, the popularity of apsaikling continued to grow, since people became more aware of environmental problems and environmental protection.

Green economy Resipling, blockchain, metavselnaya: what awaits the fashion industry in 2022 Now, instead of just throwing an unnecessary thing, whether it is a piece of furniture, a toy or clothes, many people try to turn it into something new.

Modern apsayling brands speak of ecology and teach conscious consumption through beauty and design.

And with the advent of social networks in our life, the concept of secondary use was a fashion trend.

Now people can easily share their ideas and creations with others.

In the past 10 years, the popularity of apsaykling has increased sharply.

On the Pinterest and Etsy sites, the number of goods marked “processed” increased by 275%, from about 7,900 in January 2010, to almost 30,000 a year later.

Bags from car seat belts.

Fashion brands challenges the “waste culture” thanks to the innovative secondary use of materials (photo: Lifestyleasia) What environmental problems will help to solve apsayling According to Waste Reduction Week Canada: Over the past 15 years, the number of clothing produced in the world has increased about half.

At the same time, its use (an average number of times when the thing is put on before they stop wearing it) for the same period decreased by 36%.

Less than 1% of the material used for the production of clothing is processed into new things.

The textile industry mainly depends on non -renewable resources (only 98 million tons per year) including oil for the production of synthetic fibers, fertilizers for growing cotton and chemicals for the production, staining and decoration of fibers and textiles.

About 85% of all unnecessary clothing is at garbage training grounds.

More than half of Fast Fashion (Fast Fashion) is disposed of in less than a year – despite the fact that after its use, almost all the value of the materials from which it is made is lost.

87% of the fiber used for the production of clothing is exported to garbage training grounds or burned.

Every second one garbage truck with textiles is sent to landfills or burning.

Every year, people consume more than 80 billion units of new clothing, which makes the sewing industry one of the largest environmental pollutants in the world.

On average, we wear only 50% of things that we buy, and the rest lies idle in our cabinets.

Clothing decomposes up to 200 years, in the process, highlighting methane, polluting the soil and groundwater, increasing the volume of garbage training grounds.

The fashion industry is the second largest pollutant of the planet after the oil industry.

Information of the Charity Foundation “Second Binding” causes no less concern: Every year, 2 million tons of clothing are at the garbage training grounds of Russia.

The fashion industry is the second largest pollutant of the planet after the oil industry.

The textile decomposes from 20 to 200 years, secreting methane, CO2 and other harmful chemical compounds.

From 20% to 35% microplasty in the oceans – the result of textile production.

108 million tons of non -renewable natural resources are used annually for clothing.

The production of textiles causes more damage to nature than air traffic and sea transportation combined.

It may take tens of years to biodegrading natural fibers in a landfill, because due to the lack of oxygen, the decomposition process slows down.

The decay of synthetic fibers lasts an order of magnitude longer, while toxic substances are released into the soil and groundwater.

60% of clothing produced in the world is synthetics.

It is not processed on an industrial scale anywhere except Sweden and the Netherlands.

Clothing from synthetic materials is worse than a plastic bag: the composition is the same, but the form is different, there is no working infrastructure for its processing yet.

If the textiles fell into general waste, it cannot be processed: it instantly absorbs moisture and smells and gets dirty, so after the sorting line it gets to the training grounds.

Textile requires manual sorting by composition, and the cost of final raw materials is ten times less than costs for the entire process.

Because of this, he continues to fall into the general garbage and is dispersed, instead of returning to the economy and serving as a raw material for the manufacture of building materials, wrapping rags or transferred for reuse.

Landfills of the discarded clothing as a result of the work of the Fast Fashion industry (photo: Thevibrantcraft) APSAILING in Russia Creative processing of things has existed in our country for a long time and arose due to commodity deficiency, that is, as a household need.

But now this concept is laid down the care of the environment and a decrease in their ecological trace.

“A cyclic economy is a natural model of life.

All things become other things and so on to infinity.

One of the key ideas of a cyclic economy is to increase value and further use of waste.

Apsailing is not just a trend, but rather a need, ”says Victoria Terra, the head and designer of the Viterra Fashion brand.

The influence of pandemia on consumer habits Covid-19 pandemia has sharply changed the situation with sustainable consumption.

The study published in the International Scientific Journal of Sustainability provides data according to which, about a third (31%) of the total number of respondents, indicated significant changes in their consumer habits.

In particular, noting beauty, body care and clothes as in the area in which they significantly reduced the purchase frequency.

Covid-19 also influenced the level of consumption of Russians.

So, as a result of pandemia, about 15% of residents of the Russian Federation significantly reduced their expenses.

The main abbreviations fell on vacation and clothing, another 31% of respondents went into the savings mode and accumulation of reserves.

In the process of combating pandemia, isolation and social distance have significantly changed the behavior of people, limiting consumption in time and place.

Innovation economy Scientists have developed the technology for obtaining energy from medical masks Upsayling in business An increasing number of companies are concentrated on the secondary use of waste, although this trend is still in its infancy.

“If the APSAILING becomes a mainstream, then the corporate world should see that it may be profitable,” Albe ZakES, representative of the American Terracycle company, specializing in finding new applications of emitted packaging, said in an interview.

“Abroad, APSailing has been a prosperous area for many years.

Interesting exhibitions, events are held.

This discipline, developing creative thinking, is necessarily included in the programs of educational institutions where designers are prepared.

In some places, this phenomenon reaches a serious scale, which is attractive not only from an environmental, but also in a commercial point of view.

When stocks, for years, not sold things, massively sent on redesign, actualize and become attractive to the buyer, ”says Anna Onsina, an APSAICLLLICE Expert Trend-Buro.

“We, though belatedly, began to catch up.

Apsyiclers, workshops, shops where such copyright things are appearing.

Companies are interested in collaborations aimed at creating upsailing collections as one of the ways to become a little more Ecofriedly.

There are interesting local brands that redo not only clothes in clothes, but as the source material they take advertising banners or, for example, car tires, ”she adds.

Bags from car tires and seat belts (photo: Polyarus) Examples of APSAIKL BRARDS Polyarus is a Russian brand of modern conscious consumption culture.

Each product gives a new life that served as automobile and bicycle cameras, advertising banners, and seat belts.

R-Coat-Portuguese public fashion brand.

The company turns the broken umbrellas found on the street into jackets and accessories.

All R-Coat products are designed and made manually for people who want to wear stylish clothes, while reducing the environmental impact.

99Recycle – Russian brand of accessories and interior items made of processed plastic and secondary materials.

The company is engaged in the production of designer things from recycled packages, plastic and waste production.

Green economy “Green” business at 20: the stories of young entrepreneurs.

Part 8.

Rig Raiser is the first and only multi-brand show-rum of apsaycling and recycling brands from all over Russia.

Here you can find clothes, accessories, interior items and not only: Bicycle tire belts.

Home decor from old skateboards.

Clothes and bags of banners and jeans.

Jewelry from broken dishes, coffee capsules, computer boards.

Handmade clothing artists.

Swimwear and sports form from processed fishing nets Upsayling in fashion Apsailing can rightfully be called the main trend of 2021.

Clothing, made by processing old things, has already appeared in the collections of famous brands.

This is not only one of the ways to give a new life to old things, but also the opportunity to draw attention to the problem of overconscation and super -production.

“Apsailing was doomed to become mainstream! And in the trends he will linger for a long time.

It merges several relevant trends at once: extension of the life of things (and therefore a decrease in reversing); A conscious attitude to your wardrobe; handmade, creative self -realization and craft practices; unique, piece things; personification of things, filling them with their meanings, demonstration of individuality; The continuity of generations, when you can not throw it away, but give a second life to the grandmother’s thing, ”comments Anna Onsina from Trend-Buro.


Designers Remix, Women’s show spring-summer 2021, Denmark (Photo: Denimjeansobserver) While some young designers have already made a name in the world of apsaykling, large luxury brands also began to use this practice, which marks a significant shift in the industry.

The process of repeated use of old fabrics and turning them into finished products began to use many designers.

The organizers of the Fashion Week Mercedes-Benz Fashion Week Russia also seek to integrate the topic of stability into all their activity.

One of the joints jointly with the Foundation “The Second Spit” was the collection of things from which the Apsyikel brands create new collections for their presentation at MBFW Russia.

“We try to introduce all viewers and guests of the fashion week with the concept of stability, involve them in the process of conscious consumption.

We also promote and support the Sustainable designers, launch “green” special projects, use processed materials on the site, refuse plastic bottles, conduct thematic streams in social networks, and so on.

By the upcoming season, we launched a competition for apsaikl designers together with svalka.

me, a service for the removal and sale of unnecessary things.

All this is just in order to simply and clearly tell how small steps can improve the world in which we live, ”says Alexander Shumsky, president of the National Fashion Chamber and Mercedes-Benz Fashion Week Russia.

Green economy Alexander Shumsky – On the influence of conscious consumption on luxury brands Apsailing has other obvious advantages, including greater exclusivity.

Now buyers are aware of the uniqueness of the things they bought, which makes them almost the subject of collecting.

Apsyling has become a noticeable trend in the spring-summer season of 2021, partly thanks to such brands as Balenciaga, Marni and Miu Miu.

So, Marni Mark introduced the patchwork outerwear created from existing things.

Coach processed bags of the 1970s.

And Miu Miu announced the launch of a new exclusive capsule capsule-collection of 80 dresses created from antiques brought from vintage stores and markets.

Many brands began to study how the materials can be reused.

The restrictions imposed by the pandemia also forced designers to contact the materials that were already in their studios, and not work exclusively with new fabrics.

Considering that the pandemic led to a huge excess of goods from the spring-summer-summer collections of 2020 (which is more than half the average indicator), it is not surprising that more and more designers turned to secondary processing.

Previously, unsold goods of luxury brands were simply burned or thrown into a landfill.

But since consumers are increasingly aware of how wasteful the behavior of the brands of the fashion industry has risen the need to solve this problem in a stable way.

Eight key names of the fashion world-A-Cold-Wall, Balenciaga, Jacquemus, Stella McCartney, Dries Van Noten, Simone.

Rocha, Zero + Maria Cornejo and Ulla Johnson-donated their damaged and defective Realreal things to create new, processed products for a project called Re-Collection.

Upsayling in fashion.

Reprivation of things with modern designers (photo: inhabitat) It was during quarantine that one of the pioneers of the stable fashion of the luxury class, Stella McCartney, revised the activities of her brand.

“During last year’s Lockdown, we released a manifesto that is our DNA and a plan of our future intentions; The road map, which designated our values and responsibility for what we do, and the direction in which we want to move.

We are really committed to the re -profiling and secondary processing of existing materials, whether it be our own old fabrics or search for methods for collecting unused resources in other places, ”McCartney told Vogue magazine.

“As a designer, I consider the biggest compliment that my projects have an“ afterlife ” – for me this is a luxury,” she added.

It is extremely important that the re-use of existing materials becomes standard practice, since with a sufficient number of existing fabrics, manufacturers still create tons of clothing from primary materials.

And although more and more people begin to be interested in apsaikling, brands and retailers are still difficult to consider this as a tendency.

How to become an apsaikler Your personal Absayling Project can concern not only fashion and wardrobe, but also home decor.

The main idea is to take something that you no longer use, and turn it into something more valuable and used.

What materials can be used You can process glass, metal, fabric, wood, cardboard, plastic, tin and package, which otherwise would be thrown away.

It all depends on your imagination.

What items can really be re -profile You can redo anything: from the old staircase and book shelves, to unnecessary clothes or even from car tires that have served their term.

Using upsaycling in decor (photo: b-hof) The environmental advantages of secondary creative processing are huge.

In addition to minimizing the number of materials and waste, this method reduces the need for new things using new or raw materials.

This means a decrease in air pollution, water, greenhouse gas emissions and preservation of other resources.

In other words, APSAILING is a concern for our planet and a “new norm”.


  • Green Trend of this article: Heavyly skillful handles: what is an apsekling;
  • DEEPLA Instagram: https://www.instagram.com/deeplaeu/;

  • DEEPLA Facebook: https://www.facebook.com/DEEEPLAEU/;

  • Twitter: https://twitter.com/DeeplaEu;

  • Pinterest: https://www.pinterest.it/deeplaeu;

  • Email to: info@deepla.eu.

  • DEEPLA Staff thanks you a lot for reading us. About our project…

    In DEEPLA we talk about Green Trends that are changing our lives.
    The Green Economy project is based on the need to protect national interests while strengthening global technological trends. Why we talk about GreenEconomy? Because human activity causes irreparable damage to the environment. Until recently, people lived according to the principle "after us, even a flood." Fortunately, today the trend is changing. The development of a green economy is a direct proof of this. And in DEEPLA we are committed.

Leave a Comment