How “Green” Russian retail chains

How "Green" Russian retail chains

The “green” economy is a set of processes, ideas and decisions related to careful attitude to nature as the basic capital of mankind, with an attempt to coordinate the growing needs of people with the limitations of these resources.

Many of these processes are somehow closed on what and how we consume.

Retail trade is the closest and most understandable to an ordinary citizen a symbol of the consumer economy.

That is why for the formation of a conscious consumption pattern it is critical of which example of stores give customers.

This is a kind of “revolution from above”, the education of a responsible client.

Green economy How shops accustom customers to responsible consumption In the spring of 2019, Greenpeace, together with the HSE, prepared a report on which environmental practices used by foreign retailers and which of them can be adopted in Russia.

Now Greenpeace has made a selection of new practices that Russian retail chains have been introduced over the past year and a half in support of the environment.

“Ribbon” 1.

Coffee in your mug At the end of March 2019, in five coffee houses in St.

Petersburg, which are located in Lenta hypermarkets, they launched an experiment to refuse disposable cups.

Coffee is now poured there only customers with their thermal circles.

At the same time, the company distributed circles with a branded logo to its employees in order to half reduce the use of disposable cups in the office.

Over the past several months, disposable glasses are used 60% less.


Processed packaging Like other retail chains, the “tape” has a line of goods under its own brand.

In the near future, the company plans to replace the packaging of these goods with more environmentally friendly, with the possibility of processing.

To do this, discuss the program with 4 thousand suppliers.


Day without plastic Lenta plans one day a year not to sell plastic bags in any of the stores, pushing customers to use reusable bags.

The action will be held on the day of the Earth on April 22 since 2020.

“Yolville” 1.

Plastic for money Since February 2018, in stores of the Tville chain, they introduced a fee for polyethylene packs-matches for products.

Only in the first month after that they began to buy 2.

1 million less.

At the same time, sales of reusable grocery eco -soums increased ten times.


Eco -made Soon after refusing free packages, Vastiville expanded the assortment due to reusable bags for weighing vegetables and fruits.

The alternative to the rolls of plastic bags in the trading floor was quite popular: a monthly chain stores sell about 20 thousand reusable bags.


The non -waste department In March 2019, the first department of products without packaging was opened in the Moscow Tville Moscow Street.

Nuts, dried fruits, pasta, marmalade are sold by weight either in a package brought with you, or in a reusable package that can be bought right in the store.

In cost, such products are 5–25% cheaper than similar goods in factory packaging.

Green economy How many Russians are ready to switch to goods in environmentally friendly packaging “Alphabet of taste” 1.

Plastic for money In October 2018, the ABC Taste network abandoned free plastic bags at the checkout.

Previously, the retailer distributed 7 million such packages per month, it is approximately 36 tons, or 60% of the plastic consumed by the company.


Coffee in your mug Shortly before the “tape”, the “taste of taste” also launched a similar action: since January 2019, when buying a drink in a coffee shop at the store, those of the customers who come with their mug instead of a one -time glass, receives 500 bonuses for a loyalty card.

Refusal of free packages and reducing the use of disposable cups only the first two steps of the environmental strategy of the ABC of Taste.

Until 2022, a retailer plans to develop a garbage collection network and reduce the use of disposable packaging of goods.


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  • DEEPLA Staff thanks you a lot for reading us. About our project…

    In DEEPLA we talk about Green Trends that are changing our lives.
    The Green Economy project is based on the need to protect national interests while strengthening global technological trends. Why we talk about GreenEconomy? Because human activity causes irreparable damage to the environment. Until recently, people lived according to the principle "after us, even a flood." Fortunately, today the trend is changing. The development of a green economy is a direct proof of this. And in DEEPLA we are committed.

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