“Lifestyle choice”: real estate market trends

"Lifestyle choice": real estate market trends

Within the framework of the Sberbank’s online conference “Trends 2021 and their influence on the development of development”, held at the end of November, experts of the real estate market, government representatives, developers and banks have discussed how over the past few years the construction area has changed and what trends have influenced Its development.

DEEPLA trends collected the most important insights following the results of the meeting.

“Trends 2021 and their influence on the development of development” – a complete recording of the conference Market review: Pandemia’s influence Experts noted that the pandemic influenced all industries.

Due to the uncertainty in the first half of 2020, the real estate market was in a situation of slowing down investment activity and reducing sales.

Later, this trend was replaced by growth: the market participants had confidence, including thanks to the timely appearance of support mechanisms.

Today, the branch of the development of housing occupies a significant share of GDP, and this figure is constantly growing.

As noted by the Vice President-Director of the Sberbank Credit and Processes division, Sergey Bessonov, the urban planning potential as a whole increased by 20%.

Nikita Stasishin, Deputy Minister of Construction of Housing and Public Utilities of Russia: “Over the ten months of 2021, the number of issued construction permits increased, and, therefore, project financing using escrow accounts by 32 million square meters.

m of living space.

If we talk about the current building permits, then this is about 156 million square meters.

m, and Grad Potensial – another 223 million square meters.

m throughout the country ” According to Stasishin, in many respects, the maintenance of the real estate market was influenced by a timely transition to project financing using safe escrow accounts.

If it were not for these measures, the number of people affected by the conditions of construction (Federal Law No.

214) would be much more.

Alexander Danilov, director of the Department of Establishing Banking Supervision of the Central Bank of Russia, supplemented that if 4-6 years ago, funding took place completely at the expense of equity holders who carried all construction risks, now they share this responsibility with banks.

The exploration of the escrow is a special account of conditional deposit, on which the money of customers for the construction period is accumulated.

The developer receives these funds only after putting the facility into operation.

However, there are still negative consequences after the pandemic for the real estate market: there is still: Most of the materials went up by 30-70%, which affected the cost of a square meter.

The outflow of labor occurred, including qualified personnel.

So far, housing provision in Russia is lower than in developed countries.

Vladimir Sinnov, senior vice-president of the Sberbank Corporate and Investment Board Bloc, noted that the country will take about 25 years to equal the level of Europe in this industry.

Russia is also behind the area of housing per person: in our country, this indicator is 27 square meters.

m, while in European countries there are 42 square meters per tenant.


Now, according to him, there are two key risk on the market: Long -term sustainable development.

Progress in the housing market is impossible without growth in population incomes.

In case of reduction in solvency, the level of demand will also decrease.

The real estate market is important, state support is important, but at the same time an excessive amount of stimulating measures can lead to overheating of the market and its uncontrolled growth.

Real estate demand: key market statistics Since the beginning of 2020, the demand for real estate has not changed.

Sberbank statistics show that 22% of respondents plan to buy an apartment over the next two years, 20% are considering the purchase of a country house.

At the same time, in the period from 2019 to 2021, the proposal in the real estate market decreased by 18% in general throughout Russia.

Experts identified three key trends: Rising prices while maintaining a high level of demand for housing.

The development of individual housing construction.

The trend for subsidizing programs from developers to maintain a mortgage rate after changing the conditions of state programs.

Vladimir Sinnov, senior vice president of the Bloc “Corporate and Investment Business” Sberbank: “We still believe that the provision of housing in Russia is insufficient.

In fact, if we say that on average in the following years we will introduce [housing] at the same pace that we are introducing now, 80–85 million square meters.

m, then we need at least a quarter of a century to equalize the average European countries.

At the same time, if you look at the level of zoom of the population, then our client’s creditworthiness is preserved.

There is a fairly simple explanation for this: this is the level of that privatization, and conditionally free, housing that was on the market.

This is our Russian reality, which determines the market today, and is a rather reliable foundation for the development of credit products and the development of mortgages in the future.

” Subsidizing mortgages and reducing the supply in the market led to an increase in apartments for apartments in new buildings in Russia as a whole by 22%.

Most of all, real estate price growth rate in September 2021 accelerated in the following cities: St.

Petersburg, Krasnodar region, Moscow.

Consumer request: Buyer’s place in the market All experts believe that the key factor in the innovation in the real estate market is a change in the consumer approach to housing.

Maria Litinetskaya, a partner of the Metrium company (participant in the partner network of CBre) said that in general, people began to choose more affordable and compact housing.

If in 2018 the average area of the purchased apartment was 59.

2 square meters.

m, then in 2021 this indicator decreased to 56.

8 square meters.


A similar trend can be traced in New Moscow – 48.

2 square meters.

m and 46.

6 square meters.

m, respectively.

Now the investment in real estate is a valuable resource of accumulation.

People moved to the concept of investing more profitable than just accumulating money.

Buys mainly the young generation – from 25 to 30 years.

Based on such a portrait, experts determined the desires of potential buyers: The minimum level of involvement in management, the choice in the direction of “smart” houses and apartments.

A high level of comfort and security is the advantage of protected and closed areas.

The availability of the opportunity to relax in your area: the close location of entertainment centers, parks.

Comfortable living conditions with children and animals: the presence of sites and walking areas.

The presence of parking for cars and other vehicles (bicycles, scooters).

The environmental friendliness of housing is gradually another important condition.

Svetlana Nazarova, Managing Director – Head of the Sberbank Real Estate Financing Department: “Many companies have taken care of the ESG agenda, and during the year this trend is increasing more and more.

According to estimates, somewhere a third of Russians live in houses built after 1990.

For all current buildings, the energy consumption class is quite low.

At home they have been “living” for about a hundred years: in fact, having built a house today, you will influence the ecology during this time.

” To implement some projects for developers, a contribution to high -quality “green” technologies can add up to 20% to the main cost.

But from the point of view of operation, this is a profitable investment.

Alexander Maslov, head of the design sales department of the Havel Group of Companies: “In the aspect of the economy, parity with a network tariff (what is now paying any of the inhabitants per kilowatts per hour) has been achieved, including solar technologies.

In a number of regions, the location of photoelectrodulas on facades, roofs of buildings are saving the future owner of an apartment on electricity.

” Green economy ESG Renovation: a new approach to the update of the housing stock Based on the advantages, some developers plan in advance construction according to ESG principles: create affordable conditions for electric vehicles in the territory of the house; use renewable energy sources (solar panels, thermal pumps); use energy drives to increase energy resistance, so that in the event of a failure, people do not be left without light; develop systems that model loads and due to this reduce the consumption of electricity and fuel; The space is designed to make an affordable separate collection of garbage on the territory.


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